Mailchimp - Outils
MC
Mailchimp
SMB marketing suite
Broad SMB suite covering campaigns, audiences, and basic automations with a large template gallery and familiar admin UI.
Délivrabilité
Mailchimp walks users through domain authentication and offers Inbox Preview add-ons through partners. Free and legacy plans sometimes share IP reputation, so complaint spikes on one audience can affect others. Marketing sends should use a authenticated domain, not the default Mailchimp subdomain, for production programs.
Rendu
The classic builder produces table-based HTML with extensive template starting points. Custom CSS support is limited by design. Outlook desktop often needs simplified columns and inline styles because advanced flex layouts do not survive conversion.
Points forts
- Familiar UX for non-technical teams
- Large template gallery
- All-in-one SMB tooling