# ActiveCampaign

Marketing automation platform known for visual automations, CRM-lite contact management, and agency-friendly workflows.

Canonical: https://emailchart.co/tools/activecampaign

## Deliverability

ActiveCampaign includes authentication setup, engagement tagging, and deliverability training in its academy. Shared pools are common on entry plans. Segment unengaged contacts before large re-engagement campaigns to protect domain reputation.

## Rendering

Campaign builder output is table-based with variable quality depending on template choices. Custom HTML blocks allow full control but bypass the editor's safety rails. Preview in multiple clients before automations go live.

## Strengths

- Visual automation canvas
- CRM-lite features
- Agency and SMB depth

Homepage: https://www.activecampaign.com