# Loops

Lifecycle email for SaaS with a simple editor, event triggers, and predictable contact-based pricing for early-stage teams.

Canonical: https://emailchart.co/tools/loops

## Deliverability

Loops guides founders through domain verification and publishes straightforward DNS records. Volume is typically moderate for SaaS lifecycle mail, which helps reputation. Avoid importing stale launch lists without re-permissioning.

## Rendering

The editor produces clean, minimal layouts that render well in Gmail and Apple Mail. Complex multi-column designs are intentionally limited, which reduces Outlook surprises. Export HTML if you need to test in external preview tools.

## Strengths

- SaaS-native lifecycle flows
- Simple editor and onboarding
- Event-driven triggers

Homepage: https://loops.so